Over 20 Years of Panhandle Digital Expertise
I didn't just start building websites yesterday. My journey began in 2008 in Amarillo, where I developed the marketing department for EricSpellmann.com. Starting as a designer and promoted to Marketing Director, I engineered SEO and Adwords strategies that set the local standard. Later, at Coolhorse.com, I scaled these tactics for a massive e-commerce environment. Today, I bring that 'big-brand' technical expertise to local businesses in Amarillo, Hereford, Borger, and beyond.
Whether you are a cattle ranch in Hereford needing a legacy brand update or a medical practice in Amarillo requiring a HIPAA-compliant portal, we build with your industry in mind. Having worked with local staples like Coolhorse, we know how to handle high-traffic e-commerce and local lead generation simultaneously.
Whether you are a cattle ranch in Hereford needing a legacy brand update or a medical practice in Amarillo requiring a HIPAA-compliant portal, we build with your industry in mind. Having worked with local staples like Coolhorse, we know how to handle high-traffic e-commerce and local lead generation simultaneously.
Mobile-First Engineering for the 3-Second Rule.
In 2026, a beautiful website that loads slowly is a liability. Drawing from my 20+ years of experience—starting with the first iMacs at Big Stuff in the South Georgia Center to building complex banking frameworks—I prioritize Mobile Load Speeds first. My builds follow Google’s strict performance standards, ensuring your customers stay engaged instead of clicking away.
Every Build Includes Foundation-Level SEO
Your launch is just the beginning. I ensure every site is correctly indexed by submitting it directly to Google Search Console and integrating Google Analytics. You’ll have total visibility into your traffic from day one.
Specialized Solutions for Growth & Compliance.
Having built federal-standard websites for institutions like Wellington State Bank, I offer optional ADA (Americans with Disabilities Act) compliance audits and implementations. This is a premium service for businesses looking to maximize accessibility and minimize legal risk.
A. Local web design costs typically range from $3,800 for a professional small business site to $10,000+ for complex e-commerce or hard-coded solutions. We provide transparent, flat-fee quotes based on your specific functionality needs.
A. ADA compliance (WCAG 2.1) ensures your site is accessible to users with disabilities. Beyond being a legal necessity, basic compliance—like proper color contrast and screen-reader-friendly headers—significantly boosts your SEO and broadens your customer base.
A. Yes. While we are based in Amarillo, we provide dedicated web development and SEO services to partners in Hereford, Borger, Dumas, and Tulia, offering the same level of localized support and regional expertise.

